Facebook is used by over 2 billion people. Around 1.4 billion are active on the platform every day. But not every person out there is real. Many Fake profiles are on Facebook. Some companies and Brands think they could be helped by the Purchase of likes on Popularity win. However, this also brings with it problems that we want to look at more closely.
Many choose to do so, Buy Facebook Likesto make their company page better known. But in the long term, this can lead to major difficulties. We show you why buying likes is not wise and which Alternatives are available to you. This hopefully the Organic reach enlarge your page.
Important findings:
- Facebook has over 2 billion active users, 1.4 billion of whom are active every day
- Some companies try to make their Facebook page appear more popular by buying likes
- However, buying likes has significant disadvantages, which are explained below
- Instead, companies should focus on high-quality content and active interaction with fans
- Facebook ads can be an effective alternative to buying likes
Buy Facebook Likes
On Facebook, users express their approval with the "Like" button. This shows that they like certain posts, pages or advertisements. These approvals are called "Likes".
Likes are important for publicizing posts and content. They ensure that more people can see them.
What are Facebook Likes?
Some companies want to make their Facebook page better known. That's why they often buy likes. There are many providers who offer these likes. However, they are often not really from real people.
You want to appear more popular and well-known. But that's not always a good thing.
Why buy likes?
Purchased likes make a page look better at first glance. It seems that a lot of people like this page.
From this one could conclude that the site also reaches more people. But it doesn't really work that way.
The advantages of purchased likes
| Advantage | Explanation |
|---|---|
| Increased popularity | The page looks different when many people like it. |
| Greater range | More likes actually mean that more people could see the page. |
| Low costs | Buying likes is cheaper than placing ads. |
Now let's take a closer look at the disadvantages. Because there are a few.
What is a Facebook page?
Facebook pages are used by companies, Brandsclubs or celebrities. They are there to disseminate content and talk to those who follow them. This is how the operators hope to become better known. Other people can subscribe to the page. They will then see the posts in their newsfeed.
How does a Facebook page work?
Companies and organizations post on their Facebook pages. They do this in the name of their brand or organization. The name of the page operator remains hidden. If people like the page, this can lead to more people seeing the posts.
Difference to user profiles
Companies and celebrities use Facebook pages to communicate certain things. There are also private profiles, but they are more for personal posts. Pages are all about sharing information and publicizing Brands. And when people like the page, they often pass it on to their friends.
The reach on Facebook
The Organic reach measures how many people see posts on a Facebook page without paying for them. It depends on things like interactions and quality.
Organic range
Organic reach shows how successful a Facebook page is. If many people see posts without them being promoted, this shows that many people are interested.
Paid reach
Facebook makes it possible to increase reach through Advertisements to increase. These ads reach specific people and make the site more visible. However, these ads cost money.
| Organic range | Paid reach |
|---|---|
| Free of charge, depends on factors such as interactions and relevance | Chargeable, enables targeted addressing of the target group |
| Long-term increase in reach through high-quality content | Short-term increase in reach through advertisements |
| Authentic interaction with followers | Paid contact with the target group |
Fake profiles and click farms
Facebook does not only have real users. There are also many fake profiles that are designed to attract more attention. Such fake profiles can often be recognized quickly.
How do you recognize fake profiles?
A fake profile can sometimes be without a profile picture or show a generic picture. It has many likes and followers, but hardly any activity by the user. Another characteristic is profiles from countries in which the advertised company is not active.
What are click farms?
Click farms are groups that operate fake profiles. They are based in emerging countries. The purpose of these profiles is to collect likes and followers. There are often dubious intentions behind them.
Costs for purchased likes
Buying likes is cheaper if you do it from outside. For example, 1,000 likes often only cost 10 euros. In contrast, you need a lot more money for the same number via advertising on Facebook.
This way is cheaper. But it also has negative sides. It can lead to problems.
Price comparison for Facebook ads
Buying likes from external providers is much cheaper than placing Facebook ads. Buying 1,000 likes sometimes only costs 10 euros. For the same amount of likes through ads, however, several hundred euros are due.
This sounds attractive at first. However, there are also clear disadvantages. It can lead to difficulties.
Legal aspects
Buying likes is a gray area. No problems are usually to be expected for individuals. But companies should be careful. Buying likes can be seen as an unfair competitive advantage.
Is buying likes legal?
Companies that advertise with many purchased likes may be deceiving consumers. Buying likes is usually not illegal in itself. But companies need to be careful how they advertise with them.
Consequences under competition law
Buying likes can cause legal problems for companies. Using purchased likes is considered cheating in competition. This can lead to legal consequences.
Measures taken by Facebook
Facebook actively combats fake profiles and purchased likes. It uses special algorithms to find them. This technology allows Facebook to react appropriately.
How does Facebook tackle fake likes?
Facebook uses special algorithms to detect fake profiles and purchased likes. Pages with a suspiciously high number of likes from dubious sources are penalized. Their visibility is reduced.
Deleting fake profiles
Facebook continuously removes such fake profiles. They are often used for click farms or to sell likes. By deleting them, the purchased likes are lost. For companies, this can mean that their investment was useless.
Disadvantages of purchased likes
Unfortunately, buying Facebook likes has several negative consequences. These clear disadvantages cancel out the supposed advantages.
Declining organic reach
Those who buy likes risk less real visibility. Pages with many fake likes are rated as uninteresting by Facebook. As a result, real users see the posts less often.
Distorted statistics
Purchased likes strongly influence the analysis results. Important data such as follower origin and best times to post are then not clear. This distorts the findings.
Exposure due to lack of interaction
Fake likes are characterized by little action. Although there are many likes, there are hardly any comments or shares. This suggests that they have been bought.
Tips for more reach
To reach more people on Facebook, often publish exciting posts. Instead of buying likesinspire your followers with good content.
High quality content
Post articles that inform, entertain and suit your target group. Offer real benefits instead of just advertising. This creates a deeper bond with your followers.
Optimize timing for posts
Choose the best times to post to reach more people. Use Facebook analytics to see when your fans are online. This way you can share your content exactly when it is seen the most.
Interaction with fans
It is important to communicate directly with your followers. Be active in replying to comments and asking questions. Good interaction strengthens the relationship with your community and improves your reach.
Facebook Ads
It is better to increase your reach with Facebook ads than to buy likes. You can define your target group precisely. This achieves better results.
Advantages of advertisements
With Facebook ads, you can precisely select your target group. You can filter by age, interests and location. This makes the ad visible to important users. This greatly increases efficiency.
Conclusion
Buying Facebook likes seems tempting at first, but it has many disadvantages. Companies should rather invest in good content, appropriate timing and direct contact with their fans. This increases their reach slowly, but in a healthy way.
Instead of buying likes, targeted ads can bring more. With a clever selection of the target group, the expenditure is put to better use. This leads to better contact with real interested parties than likes could.
Companies should develop a genuine social media strategy. This builds strong relationships with users. This is the only way to use Facebook in a positive way in the long term and avoid bad impressions through questionable methods.
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