Effective social media marketing: With bought likes to success

Influencer marketing is particularly popular for advertising on social media. It has replaced traditional media such as television. This is due to its interactivity and authenticity. Young people in particular are influenced by influencers. A quarter trust them. Over 30% of the German population buys products on their advice. This type of advertising is less annoying and is therefore usually accepted.

Key findings:

• Influencer marketing is one of the most popular forms of advertising on social media
• Younger people in particular are influenced by influencers
• 30% of Germans have already made a purchase on the recommendation of an influencer
• Influencer advertising is perceived as less annoying than traditional advertising
• Purchased likes can be used as misleading advertising and are therefore risky

What is influencer marketing?

Influencers are people who often share content on social media. As a result, they get lots of people talking to each other. They do this to recommend products, for example.

In the past, celebrities with many fans were often used for advertising. Today, companies also work with smaller influencers who address their followers directly.

Definition and explanation of influencer marketing

Influencer marketing is a large part of Social Media Marketing and Online Marketing. It uses the popularity of influencers to show advertising messages to many people.

Advantages of influencer marketing

If you work with influencers, you can reach their many fans. They often find this advertising less annoying than others. The brands that are advertised in this way usually make more sales.

People also trust them more if an influencer thinks the brand is good. This strengthens the image of the brand and makes it more credible.

Target group of influencer marketing

Younger people in particular are influenced by influencers. A survey shows this. One in four of them trust the opinions of influencers.

In Germany, 30% of people have already bought a product because of an influencer. Their Recommendations therefore have a major influence.

Reach, relevance and resonance in influencer marketing

Reach is the number of people you reach online. Smaller accounts such as nano- and microinfluencers are often referred to as more credible perceived.

Relevant influencers post content that suits your brand. How the creator designs their posts influences the Resonance. Resonance also means how the followers react to the content.

Advantages and disadvantages of purchased likes

Purchased likes initially seem like the perfect solution. They help to Reach, Interaction and the Commitment quickly. You can easily make many Likes and followers. But, there are Potential benefits and also Possible disadvantages and risks.

Potential benefits of purchased likes

That sounds great, doesn't it? With more Commitment your content seems more interesting. That pleases the Algorithmwhich then shows you more often. This is how purchased Commitment perhaps everything would be much better and more successful.

Possible disadvantages and risks

Unfortunately, the Competition law buying likes is critical, especially for companies. If you have bought followers and use them as Fake accounts are exposed, they will be deleted. Your follower count will then shrink quickly. And the Algorithm not at all.

Another problem: If your number of followers suddenly increases without any real Commitmentthe Algorithm. This can hurt your goal rather than help it.

Legality of purchased likes

Purchased likes and followers are in the Competition law a problem. They are regarded as Misleading advertising measure. If you make money with your account, it is forbidden to buy followers.

Guidelines for social media platforms

There are problems all over the world because of bought likes. On Meta (Facebook), for example, bought followers are against the rules. If discovered, your profile can be blocked. Already too many Spam followers can cause problems.

Buy Likes

There are many agencies offering "Likes" on the Internet. If you search for "Facebook Likes for €20", you can easily find them. However, such cheap offers are often false promises. They are usually bots and fake profiles. They have no real users behind them. Some of these offers are also offered by agencies for "followers" and "comments". They are then supposed to help you.

What does "buy likes" mean?

There are even free offers that allow customers to test the quality. In this way, these providers hope that their customers will eventually order something for a fee. One example is that you can get 1,000 "views" on TikTok, SoundCloud and Instagram for less than nine cents. However, buying 1,000 followers on Instagram costs 4.30 euros.

Provider for purchased likes

There are even free offers that allow customers to test the quality. In this way, these providers hope that their customers will eventually order something for a fee. One example is that you can get 1,000 "views" on TikTok, SoundCloud and Instagram for less than nine cents. However, buying 1,000 followers on Instagram costs 4.30 euros.

Effects on the algorithm

If you buy followers and many of them are fakes, they will be deleted. Your purchased followers will slowly disappear. The Algorithm do not like. Also many sudden followers without more Commitment are suspicious for him.

Detection of fake interactions

Inactive followers do more harm than good! Cheap followers and likes can be easily unmask. You're not just doing it for the Algorithm difficult, but also seems implausible.

Consequences for the range

If your Commitment does not seem genuine, your Reach. The Algorithm shows your posts less. In the worst case, this can lead to you being blocked.

Alternative methods for reach and engagement

Instead of buying likes, rely on Social media campaigns. Social Media SEO and Paid Ads offer many opportunities. You really win through organic growth.

Paid advertising on social media

We are specialists, not a law firm. Paid commitment is usually harmful. Concentrate on strong content and a real community.

Organic growth and community care

Yes, we are specialists and not a law firm. Paid commitment can often do harm. It is better to invest in real content and communities.

Key figures for performance measurement

To measure success on social media, pay attention to figures such as Reach and Engagement rate. This Metrics show how people react to your posts. This way you can see what is well received and where you can improve.

Relevant metrics

The following figures are important for success in social media:

• How many people have seen your posts (Reach)?
• Commitment-rate shows how many people have interacted (through likes, comments, shares).
• Conversions measure how many goals (e.g. sales) you have achieved through social media.
• Other important metrics are clicks, impressions and how your number of followers develops.

Tools for data analysis

There are many tools to help you analyze. These range from simple platform features to complex software. Depending on your wishes and budget, you can find the right tool to improve and optimize your ROI to increase.

With the right figures and analyses, you can precisely track and improve your social media success.

Insights from experts

"Platforms can actively search for accounts that create fake reviews. There have been good approaches to finding such accounts on Twitter, for example. These approaches could also be effective today. However, they are very cost-intensive," says Narseo Vallina-Rodríguez from IMDEA Networks.

Statements and experience reports

Expert statements and experience show how purchased likes and followers can be damaging. Platforms are constantly trying to uncover and delete such fake accounts. They do this to protect their networks.

Conclusion

Buying likes, followers or comments often does more harm than good. It is illegal and against many platform rules. These rule violations apply in particular to business accounts.

If you're thinking about buying Facebook likes, Instagram followers or TikTok comments, don't. It's better to invest time and energy in real Alternatives to invest. You can achieve more with good campaigns and a strong community.

This allows you to grow and use your platform's algorithms to your advantage. The long-term goal is to build a genuine and committed following.